Fashion Editorial

During class we were separated into groups of four and set a one day brief focused around fashion editorial photo shoot for a brand campaign.
Our brief outline was to work in a team for a creative agency who had been commissioned by a well known brand to produce a series of editorial photographs. The editorial would the be published in a well known magazine across four pages. The four photographs must include 1 long shot, 1 close up and 1 mid shot. Post production is allowed and we were required to use some element of flash photography, either hand held or with the use of the location kits.
To begin this assignment we researched in editorial photograph, which in short is basically photography in a magazine that is not an advertisement, it can fall under various categories such as fashion, nature, photojournalism, portrait, travel, wildlife, architecture, beauty, food and still life.
We then continued to create a power point presentation in our groups which reflected our inspiration and ideas, it included a mood board, themes and characters, we then presented this to our peer group and noted there feedback on our chosen brand, publication and ideas. We researched into all elements of our idea such as the characters clothing, accessories, hair and makeup, location, lighting, props, depth of field, structure and colour balance, we also established clear roles on the shoot for each individual member of our group.
As a group we decided to focus our editorial photo shoot around the brand 'All Saints' and the publication ' Nylon' magazine. We decided to create an edgy feel to our fashion campaign and focus the shoot in a more run down and neglected part of the city to compliment to fashion featured, our campaign is named 'Saintly Sinners' relating to the brands name. 'Nylon' was our chosen magazine as we felt it would sell and relate to this particular sort of audience, after researching we noticed the advertisements featured and presented in the magazine were both high street fashion and high end. After collaborating as a group we decided to use a hand held flash rather then the ranger kit, this choice was mainly down to time and convenience, we also agreed that the overall outcome would be just as successful, we agreed to experiment shooting at various times throughout the day and assessing the outcome such as sunrise, afternoon, dusk and night.
Underneath are screenshots of our power point presentation which was created during the initial stage and also our final images, which were taken at night using a hand held flash. During the final crit our group was given feedback and constructive criticism on the photographs, unfortunately I did not attend this crit but have seen the response and overall evaluation. 

POWERPOINT

FINAL IMAGES

 

FEEDBACK