Fashion Editorial

During class we were separated into groups of four and set a one day brief focused around fashion editorial photo shoot for a brand campaign.
Our brief outline was to work in a team for a creative agency who had been commissioned by a well known brand to produce a series of editorial photographs. The editorial would the be published in a well known magazine across four pages. The four photographs must include 1 long shot, 1 close up and 1 mid shot. Post production is allowed and we were required to use some element of flash photography, either hand held or with the use of the location kits.
To begin this assignment we researched in editorial photograph, which in short is basically photography in a magazine that is not an advertisement, it can fall under various categories such as fashion, nature, photojournalism, portrait, travel, wildlife, architecture, beauty, food and still life.
We then continued to create a power point presentation in our groups which reflected our inspiration and ideas, it included a mood board, themes and characters, we then presented this to our peer group and noted there feedback on our chosen brand, publication and ideas. We researched into all elements of our idea such as the characters clothing, accessories, hair and makeup, location, lighting, props, depth of field, structure and colour balance, we also established clear roles on the shoot for each individual member of our group.
As a group we decided to focus our editorial photo shoot around the brand 'All Saints' and the publication ' Nylon' magazine. We decided to create an edgy feel to our fashion campaign and focus the shoot in a more run down and neglected part of the city to compliment to fashion featured, our campaign is named 'Saintly Sinners' relating to the brands name. 'Nylon' was our chosen magazine as we felt it would sell and relate to this particular sort of audience, after researching we noticed the advertisements featured and presented in the magazine were both high street fashion and high end. After collaborating as a group we decided to use a hand held flash rather then the ranger kit, this choice was mainly down to time and convenience, we also agreed that the overall outcome would be just as successful, we agreed to experiment shooting at various times throughout the day and assessing the outcome such as sunrise, afternoon, dusk and night.
Underneath are screenshots of our power point presentation which was created during the initial stage and also our final images, which were taken at night using a hand held flash. During the final crit our group was given feedback and constructive criticism on the photographs, unfortunately I did not attend this crit but have seen the response and overall evaluation. 

POWERPOINT

FINAL IMAGES

 

FEEDBACK

One Day Brief - Advertising.

Footwear One Day Brief

This one day brief consisted of us considering we were working for a client within the advertising industry; this assignment was based around the subject of shoes and how to market them as a product in an advertising campaign.

The brief was issued at 9pm and had to be completed, presented and judged at 3pm, this allowed us to understand and experience working under pressure and using restricted resources in minimal time, this gave us an insight into reality and a rough understanding of how the industry can work.

Teamwork was important throughout this task; we were separated into groups of three, after mind mapping we needed to decide upon our final idea and how to purpose it. Many aspects were to be taken into consideration such as what we would advertise, lighting styles, backdrops, composition, props and our targeted audience.

After discussion me and my group decided to base the assignment around an already well known brand and label ‘UGG Boots’, as the brief stated we were to produce three images we decided to base each individual photo around a different generation and target audience, this is so our overall campaign would appeal to as many people as possible. Our captions for the images would be ‘First’, ‘Favourite’ and ‘New’, this gave us the opportunity to explore as many ideas as possible. Although each photograph would demonstrate a different concept, we would keep the colours and lighting similar to guarantee the images suited as a series and fitted together as an overall advertisement.

After initial test shoots we decided to keep the photographs simple, as the shoes would be featured in advertisements it was also essential to portray the correct perspective and appearance of the UGGS. Our series of images were to be displayed using all over, even light coverage and a white backdrop.

‘New’ was our first image, our setup for this photograph consisted of a white backdrop and large softbox directly above the product. We positioned the UGGS in front of a clearly old, ruined pile of shoes, the concept of this idea was to isolate the shoes to draw and catch the viewer’s attention.

‘First’ was the second theme, the target audience for this shot was adults as they would be purchasing the shoes, however it is clear that the idea for this advert was directed to the younger generation. We photographed the shoes using the same lighting as before however in a slightly different composition, we photographed them in a different perspective making them appear significantly smaller and petite. Then in post production using Photoshop CS5 we imported a snow scene, using baby footprints to surround the photograph, the fur and snow throughout this image complimented each other well, in my opinion the idea for this advertisement was the strongest and the outcome was definitely the most successful compared to the rest.

The third advertisement was ‘favourite’, to achieve the subject we used several pairs of similar shoes, this advertised the many different styles and choices available to the customer. We positioned all shoes at different angles to insure all aspects of the shoe were reflected. The lighting in the image was very similar to the rest of the advertising campaign with a pure white background, isolating and enhancing the UGG.

Unfortunately, after shooting and editing the final images we did not have enough time to complete our idea, the slogans new, first, and favourite were not printed within the finals, this was clearly a very important aspect of our idea so the photographs were not represented as we intended them to be.

In conclusion, I found this assignment to be insightful and motivating, although our final outcome may not have been as successful as intended I found it a very useful learning experience. In the future I intend to improve on time management and ensure to use all time effectively.

'FIRST'